The Starbucks Love Project (2009) was a global campaign launched in partnership with (RED), uniting musicians from over 120 countries in a simultaneous performance of The Beatles’ All You Need Is Love. Held on December 7, it broke a Guinness World Record and raised funds to provide over 7 million daily doses of HIV/AIDS medicine in Africa. The campaign featured user-submitted videos and artwork, with each submission triggering a donation from Starbucks. It drew over a million visitors in a single day and was praised for its emotional impact, global participation, and innovative blend of music, charity, and marketing.